In 2015, David Austin Roses is releasing four new varieties of roses, including the Maid Marion and the Lady Gardener, to their loyal base of customers. David Austin Roses is using a ___ strategy.

Question

BlackTom AI · Accepted Answer

The scenario describes a company introducing four new varieties of roses to its existing loyal customer base in 2015. This aligns with the idea of developing new products for an existing market.

Option 1: diversification. This would involve introducing new products to new markets, expanding into products and markets that are unfamiliar to the company. Since the company is targeting its current loyal customers with new rose varieties, this is not a move into an entirely new market or product category.

Option 2: market penetration. This strategy focuses on increasing sales of current products within the existing market, often by boosting promotion, pricing, or distribution to current customers. Here, the company is not selling more of existing roses; it is creating new varieties, so this does not describe market penetration.

Option 3: market development. This would mean taking existing products into new markets or customer segments. In the given case, the company is not expanding to new markets but is launching new varieties to its existing customer base, so market development is not the fit.

Option 4: product development. This is about creating new products to serve an existing market. Since four new rose varieties are being released to the company’s loyal customers, this option accurately captures the strategy described.

In 2015, David Austin Roses is releasing four new varieties of roses, including the Maid Marion and the Lady Gardener, to their loyal base of customers. David Austin Roses is using a ___ strategy.单项选择题

类似问题

Coca-Cola introduced its coffee-flavored variant, Coca-Cola Coffee Plus, in Japan (existing market of Coca-Cola) in September 2017. This is an example of __.

According to the speaker, what can often be the longest stage in the development process?

Question at position 6 Sequential development of the various stages in the overall process can significantly reduce time to market for a service or product.TrueFalse

LEGO’s innovation team proposes a subscription model where families receive rotating themed kits monthly. The idea aims to boost recurring revenue but raises concerns about product fatigue. Which step in the new-product development process is most relevant before launch?

After rapid growth, Peloton plans to launch an app-only tier for users without equipment. Some investors fear it will cannibalize bike sales; others see it as a gateway product. Which strategic lens best supports this expansion?

In coming up with a product idea, you should ask “what do I want to sell.”

Product and process development should not be considered together.

Development type of production change generally means "next generation" of the product is introduced to market.

更多留学生实用工具

智能学习助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单