Which of the following statements are true about order winners and order qualifiers? Mark all that apply多项选择题

A

Order qualifiers and order winners do not apply in the service industry.

B

An order winner is a feature that influences the customer to choose a company’s product over a competitor.

C

An order qualifier is a feature that a company needs to enter the market and for its product to be considered.

D

A product feature must be an order qualifier before it becomes an order winner.

E

Management has to consider order qualifiers and order winners in the development of corporate and operations strategy.

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