Which of the following statements are true about order winners and order qualifiers? Mark all that applyMultiple choice

Order qualifiers and order winners do not apply in the service industry.

An order winner is a feature that influences the customer to choose a company’s product over a competitor.

An order qualifier is a feature that a company needs to enter the market and for its product to be considered.

A product feature must be an order qualifier before it becomes an order winner.

Management has to consider order qualifiers and order winners in the development of corporate and operations strategy.