Question at position 4 In CATS – the nine lives of innovation (Lundin 2009), CATS refer topeople who own innovative companies.managers who make profit for their companies. organisations which employ innovative people.anyone seeking to be more innovative.

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Question at position 4 In CATS – the nine lives of innovation (Lundin 2009), CATS refer topeople who own innovative companies.managers who make profit for their companies. organisations which employ innovative people.anyone seeking to be more innovative.

BlackTom AI · Accepted Answer

The question asks about CATS in Lundin's 2009 framework, specifically what CATS refer to.
Option 1: "people who own innovative companies." This narrows CATS to a particular group of owners, which misstates the broader meaning attributed to CATS in the source; ownership is not the defining feature here.
Option 2: "managers who make profit for their companies." This focuses on profitability and a managerial role, but CATS is not defined by financial performance alone, so this is an inaccurate construal.
Option 3: "organisations which employ innovative people." This option emphasizes organizations as the locus of innovation, yet CATS in Lundin’s framing are not about the organizational unit but about an individual-oriented concept; thus this misses the intended meaning.
Option 4: "anyone seeking to be more innovative." This aligns with the concept that CATS refers to people who want to enhance or cultivate their own innovativeness, i.e., individuals who are pursuing greater creativity and innovative capacity.
In summary, options 1–3 each constrain CATS to a specific group, role, or organizational entity, whereas the source depicts CATS as a characteristic or stance that any individual can adopt—namely, anyone seeking to be more innovative. Therefore, option 4 correctly captures the intended meaning.

Question at position 4 In CATS – the nine lives of innovation (Lundin 2009), CATS refer topeople who own innovative companies.managers who make profit for their companies. organisations which employ innovative people.anyone seeking to be more innovative.Single choice

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