What is Marketing? 1: A(n) ________ is the set of all actual and potential buyers of a product. ____ 2: A customer's overall assessment of the utility of an offering based on perceptions of what is received and what is given is known as: ____ 3: The campaign by many retailers to reduce the use of plastic bags in favour of reusable bags is an example of: ____ 4: Individuals, organisations and other groups that have a rightful interest in the activities of a business can be classified as: ____Matching
A
Value
B
satisfaction
C
corporate social responsibility
D
stakeholders
E
market
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