Which activity is most likely to be an example of routine response behaviour?

Question

BlackTom AI · Accepted Answer

Routine response behaviour is characterized by low consumer involvement, habitual purchasing, minimal information search, and low perceived risk. These purchases are frequent, inexpensive, and often based on established brand preference or habit rather than a lengthy decision process.

1. Relevant knowledge points and concepts
- Types of consumer buying behavior: routine (habitual) response, limited problem solving, and extensive problem solving.
- Routine response behaviour: low cost, frequent purchase, little thought, automatic repurchase.
- Limited problem solving: moderate cost or infrequent, some information search and comparison.
- Extensive problem solving: high cost, infrequent, high perceived risk, extensive search and evaluation.

2. Step-by-step reasoning
- Identify attributes of each option: cost, frequency, involvement, perceived risk, prior experience.
- Compare each option to the attributes of routine response behaviour.

3. Intermediate steps (reasoned comparisons)
- a) Three-week vacation cruise: high cost, infrequent, high involvement, considerable information search and planning → aligns with extensive problem solving.
- b) Toilet paper: low cost, purchased frequently, low perceived risk, often habitual with little or no search → aligns with routine response behaviour.
- c) First-time purchase of a copy machine for a home office: moderate to high cost, infrequent, functional importance, likely research and evaluation → limited or extensive problem solving, not routine.
- d) Gibson guitar for $6000: high cost, specialized preference, high involvement, comparison and deliberation → extensive problem solving.

4. Why the correct answer is correct
Toilet paper is a staple, low-priced item that consumers buy regularly with minimal thought. These features match the defining characteristics of routine response behaviour: habitual repurchase, low involvement, and little information search.

5. Why other options are incorrect
- a) Cruise: high involvement and planning—extensive problem solving.
- c) Copy machine (first-time): significant expenditure and functional considerations—limited/extensive problem solving.
- d) $6000 guitar: high price and personal importance—extensive problem solving and risk assessment.

6. Conclusion
Based on the comparison of involvement, cost, frequency, and search behaviour, the purchase of toilet paper exemplifies routine response behaviour. Final answer: b) the purchase of toilet paper.

Which activity is most likely to be an example of routine response behaviour?Single choice

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