Question at position 18 Based on class material, why did companies like Land O'Lakes, Aunt Jemima, Uncle Ben's and Eskimo Pie change their marketing in the last few years? SELECT ALL THAT APPLY Spurred by the murder of George Floyd (and others), companies responded to stakeholder criticism of their advertising Advertisements were often viewed as racist or at a minimum, exploitative and culturally disconnectedThese brands coincidentally thought it was time for a refresh around the same time

Question

BlackTom AI · Accepted Answer

Question at position 18 asks why major brands changed their marketing in recent years, based on class material, and requires selecting all that apply. 
Option 1: 'Spurred by the murder of George Floyd (and others), companies responded to stakeholder criticism of their advertising.' This option is aligned with widely discussed industry analysis: the George Floyd incident intensified scrutiny of corporate messaging and prompted brands to respond to stakeholder concerns about representation and social responsibility. The reasoning here is that executives recognized reputational risk and pressure from customers, employees, and investors to take a stance and adjust ad content accordingly. 
Option 2: 'Advertisements were often viewed as racist or at a minimum, exploitative and culturally disconnected.' This reflects the common critique that some advertisements reinforced stereotypes or neglected cultural context, leading to a push for more inclusive, accurate, and respectful portrayals. The idea is that perception of bias or insensitivity acted as a catalyst for change in branding and creative direction. 
Option 3: 'These brands coincidentally thought it was time for a refresh around the same time' This option suggests a purely coincidental timing without causal factors. In the class material that discusses social pressures, consumer activism, and the impact of the broader #MeToo/Black Lives Matter era on corporate communications, this coincidental framing is less consistent with the evidence that brands actively engaged in reconsidering their images due to external critique and movements. The rationale for the change is more agent-driven than purely opportunistic timing. 
Overall, the first two statements capture the influence of stakeholder criticism and perceptions of advertising content, while the third statement portrays change as coincidental rather than practitioner-driven, which weakens its plausibility in the given context.

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